[3]
ἡ μὲν οὖν εἰρομένη τῆς λέξεώς ἐστιν
ἥδε, κατεστραμμένη δὲ ἡ ἐν περιόδοις: λέγω δὲ περίοδον λέξιν ἔχουσαν ἀρχὴν καὶ τελευτὴν αὐτὴν καθ᾽ αὑτὴν καὶ μέγεθος εὐσύνοπτον.
ἡδεῖα δ᾽ ἡ τοιαύτη καὶ εὐμαθής, ἡδεῖα μὲν διὰ τὸ ἐναντίως ἔχειν τῷ ἀπεράντῳ, καὶ ὅτι ἀεί τὶ οἴεται ἔχειν ὁ ἀκροατὴς καὶ πεπερθ́νθαι τι αὑτῷ, τὸ δὲ μηδὲν προνοεῖν μηδὲ ἀνύειν ἀηδές: εὐμαθὴς δὲ
ὅτι εὐμνημόνευτος, τοῦτο δὲ ὅτι ἀριθμὸν ἔχει ἡ ἐν περιόδοις λέξις, ὃ πάντων εὐμνημονευτότατον. διὸ καὶ τὰ μέτρα πάντες μνημονεύουσιν μᾶλλον τῶν χύδην: ἀριθμὸν γὰρ ἔχει ᾧ μετρεῖται.
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Ars Rhetorica. Aristotle. W. D. Ross. Oxford. Clarendon Press. 1959.
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