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[38] What I say will not necessarily be my own invention, but it will be what I believe to be the right view, as for instance that oratory is the science of speaking well. For when the most satisfactory definition has been [p. 319] found, he who seeks another, is merely looking for a worse one.

Thus much being admitted we are now in a position to see clearly what is the end, the highest aim, the ultimate goal of rhetoric, that τέλος in fact which every art must possess. For if rhetoric is the science of speaking well, its end and highest aim is to speak well.

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