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[2]
We have therefore next to speak of style; for it
is not sufficient to know what one ought to say, but one must also know how to
say it, and this largely contributes to making the speech appear of a certain
character.
Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Aristotle. Cambridge and London. Harvard University Press; William Heinemann Ltd. 1926.
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