Aristotle, Nicomachean Ethics
H. Rackham, Ed.

for instance, a wedding or the like, and which arouse the interest of the general public, or of people of position; and also in welcoming foreign guests and in celebrating their departure, and in the complimentary interchange of presents; for the magnificent man does not spend money on himself but on public objects, and his gifts have some resemblance to votive offerings. 2. [16] It is also characteristic of the magnificent man to furnish his house in a manner suitable to his wealth, since a fine house is a sort of distinction; and to prefer spending on permanent objects, because these are the most noble; 2. [17] and to spend an amount that is appropriate to the particular occasion, for the same gifts are not suitable for the gods and for men, and the same expenditure is not appropriate to a sacrifice and a funeral. In fact, inasmuch as the greatness of any form of expenditure varies with its particular kind, and, although the most magnificent expenditure absolutely is great expenditure on a great object, the most magnificent in a particular case is the amount that is great in that case, 2. [18] and since the greatness of the result achieved is not the same as the greatness of the expenditure （for the finest ball or oil-flask does not cost much or involve a very liberal outlay, though it makes a magnificent present in the case of a child）, 2. [19] it follows that it is the mark of the magnificent man, in expenditure of whatever kind, to produce a magnificent result （for that is a standard not easily exceeded）, and a result proportionate to the cost.2. [20]

Such then is the character of the magnificent man. His counterpart on the side of excess, the vulgar man,