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[223a] to call the art of flattery or of making things pleasant.

Theaetetus
Certainly.

Stranger
But the class which proposes to carry on its conversations for the sake of virtue and demands its pay in cash—does not this deserve to be called by another name?

Theaetetus
Of course.

Stranger
And what is that name? Try to tell.

Theaetetus
It is obvious; for I think we have discovered the sophist. And therefore by uttering that word I think I should give him the right name. [223b]

Stranger
Then, as it seems, according to our present reasoning, Theaetetus, the part of appropriative, coercive, hunting art which hunts animals, land animals, tame animals, man, privately, for pay, is paid in cash, claims to give education, and is a hunt after rich and promising youths, must—so our present argument concludes—be called sophistry.

Theaetetus
Most assuredly.

Stranger
But let us look at it in still another way; for the class we are now examining [223c] partakes of no mean art, but of a very many-sided one. And we must indeed do so, for in our previous talk it presents an appearance of being, not what we now say it is, but another class.

Theaetetus
How so?

Stranger
The acquisitive art was of two sorts, the one the division of hunting, the other that of exchange.

Theaetetus
Yes, it was.

Stranger
Now shall we say that there are two sorts of exchange, the one by gift, the other by sale?

Theaetetus
So be it.

Stranger
And we shall say further that exchange by sale is divided into two parts. [223d]

Theaetetus
How so?

Stranger
We make this distinction—calling the part which sells a man's own productions the selling of one's own, and the other, which exchanges the works of others, exchange.

Theaetetus
Certainly.

Stranger
Well, then, that part of exchange which is carried on in the city, amounting to about half of it, is called retailing, is it not?

Theaetetus
Yes.

Stranger
And that which exchanges goods from city to city by purchase and sale is called merchandising?

Theaetetus
Certainly.

Stranger
And have we not observed that one part [223e] of merchandising sells and exchanges for cash whatever serves the body for its support and needs, and the other whatever serves the soul?

Theaetetus
What do you mean by that?

Stranger
Perhaps we do not know about the part that has to do with the soul; though I fancy we do understand the other division.

Theaetetus
Yes.


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